A simple example of team football shirt to show here, and the design features a standard left breast badge embroidery and sponsor print on front. The goalkeeper alternative keeps the same personalisations but in matching colours to give a top quality product with excellent detail.

When football fans are jumping around, screaming, swearing and revelling in the nervous energy of a football match, it is highly unlikely that the psychology of branding is on their minds.  They are just as unlikely to be analysing the colour scheme of their club football kits and how it affects the brand identity, but [...]