Following nearly a year of development, Team Colours today launched its new website tailored to mobile devices such as tablets and smartphones. This new project, featuring an ambitious range of features and extras, will cater for all users of the Team Colours website whether at home or on the move.
The rapid rise in use of smartphones and mobile online devices over the past few years has been staggering. Products such as the Apple Iphone and Motorola Blackberry have revolutionised the way the internet is accessed by modern users. Future trends suggest only further increase and integration of these devices, leading many businesses to re-assess the way their website is viewed and absorbed by the public. It is for this reason Team Colours have considered it a vital investment to create a mobile optimised site that is tailor made for this increasing and dynamic field.
When it came to creating this new site adaption, it quickly became clear the scale of ambition involved in such a project. The Team Colours website is jam packed with ideas and information about the thousands of products, product options, sporting categories and customer feedback sections. Menu layouts that better suited larger screens would clearly not be transferable to the lightweight version and so a radical new menu system was drawn up.
The new site features simple column menus; find your sport, find your product category then find your product, its as simple as that. Shifting panels allow customers to easily browse product options and add details, resulting in a faster, better informed shopping experience.
One of the key challenges of developing the site has been in acknowledging the different ways people use websites on mobile devices. The emphasis has been on making information easy to find and cutting down to the essential details, resulting in a streamlined shopping experience that would be appreciated by smartphone and tablet users.
The new site boasts all the same key features that make Team Colours main site so unique and distinctive, including ability to receive instant bespoke quotations for your team kit including custom printing or embroidery. Other features include customer logins for accessing previous orders, sample and colour swatch request forms, online payments and dynamic product listing. These features were introduced on the main website over a year ago to match the bespoke nature of Team Colours services, and with this new version the unique standard has again been met.
With the release of this new site a new availability and outreach has been attempted, with the aim always to provide customers with an intuitive and informative website to promote products and services available. In the early stages any feedback or suggestions to improve this new site would be very much welcomed.
If viewing this on a smartphone or tablet, please click here to visit the Team Colours mobile site – First 20 orders received will pickup a free tablet or smartphone case!