In a year that has seen British sport re-energised with fresh aims and ambition, Team Colours has been inspired to develop and re-launch their company website with a massive package of exciting new features. Customers now have more help and information than ever before, with features including:
– Faster page loading and product menus
– Increased information on product options
– New FAQ and customer feedback sections
– Redeveloped product personalisation feature
– Greater access to offers and new product updates
The update improves on a big development made by Team Colours last year. In 2011 Team Colours set a new standard in custom built e-commerce when they launched their ‘automatic quotation’ website, enabling customers to create in depth bespoke clothing enquiries and quickly gain accurate prices for their orders.
In creating the new design the emphasis was on reflecting the key philosophy of Team Colours; the ability to create fully customisable sports and leisurewear to the exact demands of the customer. A new emphasis on explaining how a design can be adapted or adjusted, with commonly asked questions and photos of previous creations aim to put the customer at ease, and encourage questions and enquiries about what’s possible. The ability to create fully bespoke teamwear has always set Team Colours apart in niche crowds and its important that the company website reflects that unique appeal.
With every new website comes a flurry of new features to make life easier for visitors. New sports have been added, a fresh new special offers section, a personalised email service is being tested, plus new title pages for each sport with improved descriptions and information. Words are a key indicator of the sites growth, over 20,000 words of product information have been added to give a better account of services and suggestions for customers, as well as hundreds of new images. The product and personalisation pages aim to give a clearer, simpler choice to customers to help complete orders, plus new search and refine options help customers find the right products faster.
Customers will be the winners in this new update, benefitting from a smoother, faster and more intuitive web experience. New features make it easier than ever to zip through the choices and specify all that you need, with plenty of feedback forms with the aim for future improvement. This continual revision and development is a key part of Team Colours approach to being a modern sportswear manufacturer, with a website as custom as their netball kits.
With new features still to come in the following months it’s an exciting new phase for Team Colours, with the promise of greater dedication to improving customer service a new standard has been set for specialist built online shopping. Any feedback on the new sites early introduction is much encouraged.