Choosing a colour scheme for your team is really a very important decision for many reasons, and one that you should take some time and care over. When my team were choosing our colours, we took weeks before finally deciding on the colours that were right for us!
If you are designing your team’s kit, you want it to stand out from the crowd and be noticed, so you need to make an informed decision on the colour/s you choose for the kit. Every colour and shade can represent different emotions and certain associations, so you want to be aware of how your team might be portrayed.
It might help you to look at the colours below and their common associations when making the decision of choosing your team’s colours. It’s also important if you think about how a particular shade or tone of a colour can change its perception or how it changes when different colours are combined together.
RED- strength, defiance, aggression, power, sensuality, attention grabbing
BLUE- coolness, calmness, intelligence, serenity, power, coldness
YELLOW- optimism, friendliness, warmth, fun, alertness, caution, fear
GREEN- balance, harmony, nature, peace, dread
PURPLE- luxury, spiritual awareness, truth, decadence, importance
ORANGE- warmth, comfort, fun, stimulating, caution
PINK- femininity, nurturing, calming or powerful (depends on tone), youthfulness, love
GREY- neutrality, professionalism, tones down other colours, blandness
BLACK- sophistication, glamour, security, menacing, strength, power, oppression
WHITE- peacefulness, reflection, purity, simplicity, sophistication, coldness, elitism
BROWN- seriousness, warmth, nature, earthiness, support, heaviness
When choosing kit colours, it can be a good idea to get your team together to discuss colour options and to see how your team members perceive different colours. This proved really helpful when I was designing my team’s kit. Here at Team Colours we offer samples and swatches of colours and materials to help you decide!
If you already have a logo or crest for your team, you need to take this into consideration when choosing the kit colours. It might be a good idea if you match the colours to your logo or choose colours that compliment the logo. The placement of colours on the kit can also be important. You don’t want to choose for example, a black colour for the main body of your t-shirt or dress, if your logo is already black, as the logo will just get lost. It is not ideal to have to change the colour or some elements of your logo, just so they can stand out but if you did need any amendments just ask, as one of Team Colours graphic designers will be happy to work with you!
Here at Team Colours , as the name suggests, colour is very important to us. We love being able to let you choose your kit colours and designs and therefore we hope this article can prove to be helpful to you and your team.